5 Clever Digital Marketing Tips and Tricks in 2021

Digital marketing strategies are always changing. Every year, we get to identify emerging trends based on user preferences. It’s safe to say that what worked two years ago is no longer valid, given how the economy, business landscape, customer needs, and even social norms have changed.

1.The AIDA Formula

AIDA is a model utilized in marketing and advertising. The acronym stands for Awareness, Interest, Decision, and Action. A concept developed in 1898, AIDA covers the series of stages or steps that customers go through to arrive at a purchasing decision. 

2. Video Marketing

A recent study by Cisco shows that videos will account for 82% of consumer traffic online this year. Further, 99% of video marketers say they intend to continue using video in the future as expenditure on digital video ads will breach the $12 billion mark by 2024. These figures tell us how video has become such a driving force for digital marketing — a trend that will remain in the coming years. 

3. Smart SEO

While the SEO landscape is looking very different than it did a few years back, it doesn’t mean that it’s any less important, or worse, dead. If anything, SEO is more important than ever if you’re after getting your website indexed on major search engines, especially Google.

4. Mobile-friendly Site

With 3.5 billion users of mobile devices worldwide, having a mobile-friendly website is among the things you can’t afford to neglect in 2021. Whether you own an eCommerce store or rely on web traffic to grow brand awareness, understanding how consumers use mobile devices is a must. That’s why you’ll need to evaluate your site and make it mobile-friendly if you haven’t already.

5. Optimize Your Email Campaigns

Email is another marketing tool that has been around for years. Like SEO, it’s not going anywhere just yet, maybe ever. In the past year, 78% of marketers reported an increase in their sales operation and email engagement. This figure doesn’t come as a surprise, given that there are 3.9 billion users who send and receive emails daily.

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